Online Lead Generation

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    DigitViral - Best Lead Generation Service Company

    The Digital era has completely transformed the way business is done. Thanks to the advancement of technology, lead generation companies have gone far ahead in reaching out to the target customers. Previously, the lead generation agency used to undertake promotional activities offline, with the help of Newspapers, Magazines, Pamphlets, and even knocking door to door. However, things have completely changed now.

    The lead generation solutions dynamics have changed with various data analytics tools and software. Lead Generation Strategy focuses on the target audience and their habits with the help of data. To sum up, it’s like an x-ray machine, giving the desired output with just a single click of a button. The data-driven tools used by the lead generation marketing agency help in the overall online lead generation.

    What is Lead Generation?

    A ‘lead’ is defined as an indication that someone has shown interest in your company. The top lead generation companies adopt strategies to reach out to the targeted customers via email, phone calls, and social media channels. Once the customers visit these promotion mediums and show interest in your product, they become possible leads for the future. Another strategy that the lead generation marketing agency opts for is sending promotional messages and coupon codes. The data gets collected when the customers click on these coupon codes or fill the forms. In this way, the companies do the lead Generation Process.

    Importance of Lead Generation

    Lead Generation is the very first step in increasing the overall sales of a product or service by the top lead generation companies. To grow your business, you will need quality and loyal customers. And those will come via a good lead generation strategy. Let us have a look at the importance of Lead Generation

    Lead Generation supports the overall growth

    For the company to prosper, lead Generation is the biggest weapon. Without the business leads, your company cannot grow. You can get new customers via referral. However, for sustained customer retention, you will need lead generation.

    Lead Generation brings qualified leads

    You can get normal leads by any means, but getting a qualified lead is the ultimate goal. With the help of qualified leads obtained by the b2b lead generation companies, the customers can stay with you longer than regular business leads, where they don’t stick.

    Lead Generation brings the consumer to customer transition

    With the help of lead generation, you can follow the consumer-to-customer transition phase. The consumers can download the details of the product and the services you offer and become potential customers henceforth.

    Types of Lead Generation

    Marketing qualified leads

    Marketing qualified leads are those customers who have shown a little bit of interest in your product or services. However, they are still hesitant to call you. One of the perfect examples of Marketing Qualified Leads would be when the customers of the lead generation marketing agency fill any form on your landing page related to a free trial or discounts.

    Sales qualified leads

    Sales Qualified leads go one step further in the lead generation strategy. These customers are willing to opt for your product or service, and they have filled the form, seeking further details or even a possible phone call support.

    Service qualified leads

    Service qualified leads are the third category of lead generation. The customer is willing to opt for a particular service in this segment after paying the money. A good example of service qualified leads can be when a customer opts to increase the validity of any plan or service.

    Product qualified leads

    The fourth and last category is the product qualified leads. These categories of customers have already used the products designed by the lead generation marketing agency. One of the best examples of product qualified leads is when any customer uses your product for a 14 -30 day trial period and eventually opts for the service.

    Inbound vs outbound lead generation

    Inbound lead generation is strategy adopted by the top lead generation companies that uses inbound marketing channels such as social media, blog posts, and creating engaging user videos. In contrast, the outbound Lead Generation strategy focuses on cold calling, advertisement, stage shows, etc.

    6 steps of Lead Generation

    Target marketing
    Research the target market

    The first step to an effective lead generation strategy is the knowledge of your target audience. It is important to know who your customers are, what products they are interested in, what pain points they seek, etc. 

    Creating engaging content

    As we all know that content is the king. So, it becomes essential for the lead generation marketing agency to create high-quality content that can drive sales. The content can be written in blogs, social media posts, videos, etc.

    Promote content on different channels

    Once you’ve created content, the next step involves sharing your content to the target customers. You can publish it in social media channels such as Facebook, Instagram, Twitter, LinkedIn, blogs, Youtube channels, etc.

    Nurture the existing Leads

    The next important step in the Lead Generation process is to nurture the leads. After a lead has been signed up, it becomes essential for the lead generation companies to promote the leads. They need to send customized emails and reminders to entice them to opt for the service and convert them into paid service.

    Pass the Leads to your sales team

    The first four steps of the lead generation process focus on the attempt of the company to convert the subscribers into possible leads. After this, it is time for the sales team to fulfill the customer’s desires into action. It becomes imperative for the sales team to study the customers’ demands and act accordingly.

    Evaluate the lead generation process

    The final step in the lead generation strategy is to ensure that the entire strategy is effective as far as possible. For this, you need to evaluate the process and see where the leads are going wrong and what improvements can be made. Marketing analytics tools can help in this process.

    Why choose Digitviral.com as your Lead Generation partner

    We have a team of highly experienced and trained employees who are ready to take the lead generation strategy to the next level. We use data analytics to know the target customers and their needs. We assure you to provide one of the best Lead Generation services that will eventually increase sales and overall ROI.

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