YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
Search Engine Rankings
Google owns YouTube – and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. This is because YouTube videos are ranked routinely high on Google’s search pages.
Social Media Marketing Integration
This makes integrating them into any social media strategy plan just as simple. By distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, StumbleUpon, and Reddit, your business exposure can instantly increase exponentially.
YouTube is an international sensation, reaching countries around the globe. It is accessible anywhere, on a multitude of different devices, such as PCs, laptops, smartphones and tablets. YouTube is available in 61 languages and is being used in 75 countries.