Healers Psychiatry
How We Helped A Leading Psychiatry Group Increase Their Patient Volume By 2X.
Project Objectives:
- Lead generation
- Quality Lead Identification
- Cost per lead
- Lead Volume / Month eyeing revenue
Project brief: “Established in the year 2009“The Healer Psychiatric clinic” is a group of Super Specialty Neuro-Psychiatry & De-addiction and Mental Health Professionals looking after the critical need for adequate and Quality Mental health Care. The involved operations are led under the leadership of Dr. Pankaj Kumar senior, Consultant Neuro Psychiatrist & psychotherapist and Dr. Esha Manchanda a Consultant psychologist, Clinical Hypnotherapist & NLP Practitioner Under their experienced guidance and approach, our team helps in understanding and providing solutions for Psychiatric and Psychological problems. As a newly acquired entity of Mental Health, Healer Psychiatry teamed up with Digitviral to grow the business larger than it had ever been before.
What Healers Psychiatrist Health Professionals needed:
When leaders of Healers Psychiatrist came to us, their primary goal was to make people aware of Mental illness which is very common and can affect anyone. Unfortunately, this awareness is not enough. Those suffering from mental health disorders are victims of stigma and discrimination. A mental health issue—whether it be depression, bipolar disorder, substance abuse, or anxiety—is a health problem no different from a physical health concern. Regrettably, approximately two-thirds of individuals with mental disorders neglect seeking help for their illness, perhaps due to fear, shame, or lack of understanding. Others may ignore or miss signs that an individual needs medical care for a mental disorder; they may wrongly perceive it as a personal weakness or failure. As a result, available treatment does not benefit those in need.
and
increase their new patient volume as quickly as possible, all while maintaining an average cost per patient lead below $10. These goals drove Healers psychiatry Health Professionals to look for a digital marketing partner with a proven track record of success within the health care industry. That’s when the company turned to Digitviral.
How Digitviral proposed to meet these needs
With a primary goal of generating new patient appointments across the Delhi/NCR area, we started by developing a geo-strategy designed to capture interest in the direct trade area of each practice. Corresponding landing pages, Mental health quizzes were designed to feature simple appointment scheduling and available service.
Eg- https://healerspsychiatry.com/take-a-quiz/
Keywords focused on both geo-specific and service-specific categories, ranging from terms such as “Best psychiatrist in East Delhi” to “depression specialists near me”.
Integration with Google My Business profiles allowed us to serve results in Google Maps for any terms containing geo-indicators.
Learning & Adapting through data
Initial results showed that campaigns across all locations were successful in achieving the $25 CPL – in fact, Digitviral was able to generate $19-$21 average CPLs in the first 45 days of the PPC campaigns. But we also saw that the campaigns were capturing upwards of 80% of available impressions, sometimes up to 100%, meaning the ability to grow the campaigns while maintaining the CPL would be a challenge. Our campaign structure was efficient, but not scalable. Digitviral needed a solution that achieved both efficiency goals and future volume goals.
1 April 2021-30 May 2021
Scaling success
Upon further discussion with the Healers Psychiatry Health Professions leadership team, we determined that it was more important to generate appointment interest. In Covid times we also run Online consultation campaigns to help people.
1June2021-31july 2021
1Aug2021-7sep 2021
Analytics 1April2021-30May2021
Establishing consistent performance for Healers Psychiatry
The result was a hybrid of service + geography to determine both the keywords we bid on and the user experience we ultimately served up to the prospective patient. By identifying core “pockets” of high reach within the wider DMA, we segmented the service-based campaigns into 4 segments, allowing for better budget control and focus on the most efficient potential leads.