Table of contents:
- What is Email Marketing
- Types of Email Marketing
- How To Do Email Marketing?
- How does Email Marketing Impacts Digital Marketing?
In these digital times, building a strong online presence has become imperative for businesses. With the rise in social media and other online channels, companies have newer platforms to connect with customers and market their products. However, despite social media, live chat, and other communication methods, Email is still the king of digital marketing channels. It is highly effective in comparison to social media, SEO, video marketing, and affiliate marketing. The reason being people use emails more than any other platform.
Email marketing is one digital marketing strategy that generates the highest ROI for digital marketers. It has been the most powerful channel to connect with an audience for years and still reigns supreme. So, let’s see what email marketing is and how it impacts digital marketing strategies.
What is Email Marketing
Email marketing is a form of digital marketing used to promote a business’s product or services. It allows businesses to connect with their audience and send promotional messages to people in the masses. Email marketing strategies are developed to generate leads or sales. It may contain advertising. Email marketing offers a higher return on investment and is an active and powerful channel for acquiring new customers.
Types of Email Marketing
There are many types of Email marketing like transactional, relational, and promotional. Transactional emails are sent to offer customer service. The purpose of relational emails is to engage subscribers and nurture relationships. Promotional emails are for generating sales.
How To Do Email Marketing?
Email marketing is among the powerful digital marketing strategies. The email marketing strategies have three essential elements:
When it comes to Email marketing, the first thing you need is an active email list. The list comprises a database of email addresses of people interested in receiving marketing communications from your brand. You can build this list in many ways, but creating a lead magnet for your target audience is the easiest way to do so. For example, giving your audience a coupon or discount in return for their email address.
Email Marketing Services Provider
An Email marketing services provider is software that enables you to design and automate email marketing campaigns. Through this software, you can send mass emails.
Clearly Defined Goals
Companies use email marketing to achieve many business goals, such as boosting brand awareness, engaging with customers, driving sales, generating and nurturing leads, increasing customer loyalty, and lifetime value.
The next step in how to do Email marketing is to execute email marketing campaigns effectively. For this, your Email list and goals must align. The first step to execute an email marketing campaign involves segmenting your Email list as per subscriber demographics or actions. The next step is to create an Email or series of Emails that make the customers do what you want them to do (your goal). The final step involves using an Email Services provider to create, send and monitor the campaign.
How does Email Marketing Impacts Digital Marketing?
Digital marketing can be done through many methods, but the method that has been continuously delivering results year on year is Email marketing. It generates the highest ROI for digital marketers. Email marketing also gives digital marketers the broadest reach in comparison to all other channels. Irrespective of the popularity of social media, people still use their Email more than any other platform. As per data, most people use Email, and their number is continuously growing. Above all, Email marketing is a very personal way to reach your target audience and build connections with them.
Email marketing is economical, cost-effective, and action-oriented. It is a powerful and personal method to connect with your audience and achieve your desired business goals among all digital marketing methods.